APC rolls out re-brand with Shopkeepers' launch

14th November 2007 - Re-branded commercial insurance underwriting agency APC Underwriting will add a new shopkeepers' product to its broker trading platform QuoteMac from tomorrow.
Shopkeepers' is designed both for independent shopkeepers and franchised retailers with single shops and portfolios. In addition there is a variety of optional extensions available including theft by employees, legal expenses and specified all risks.

APC said the product involves a streamlined statement of fact proposal form and is issued with a comprehensive, easy to read policy wording and policy summary.

APC's underwriting director Ian Russell, said: "The new shopkeepers product has been in development for over six months and I am delighted with the outcome. The standard cover given is extremely vast and the product has competitive rates with large no claims bonus available so we expect it to be welcomed with open arms by our brokers and their clients."

This launch comes hot on the heels of a corporate rebrand. Formerly known as Anglo Pacific Consultants, the company is now trading as APC.

Mr Russell added: "As we have become more familiar with our clients and the market in general, we have been unofficially known as APC for some time now and so we thought it was time to introduce this as our official brand. The exercise has allowed us to reiterate our values to the market and position ourselves as a fresh, forward-thinking, service orientated underwriting agency and we will continue to be focused on our flexible underwriting approach with all our new products. The new brand provides a raised platform from which we can launch the next phase of our development and our brokers will be seeing at least one more new product release by the end of 2007 with a variety of new products being released in 2008."